Product Designer with experience working end-to-end

🔍 User research

🧪 Testing

🪄 Prototyping

🤝 Collaboration

FlorenceAcademy

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monetisation • e-learning

Monetising an
e-learning platform

I lead the designs of this project aimed at monetising the platform. Initially it was free for care staff to use. After we shipped, we managed to sell the product to care homes and acquire and ever growing number of care staff.

MyTutor

growth • e-learning

Helping parents to find the right tutor for their teens

Part of the team that completely redesigned, crafted and shipped the new parents experience in just six months. I worked on every step of the process, from initial workshop to decide the new experience, to prototyping and presenting to stakeholder, to finally collaborating with developers.

BumbleInc

Internal tool

Lowering the workload for employees at Bumble

As the solo designer of the Internal Tools team at the time, I lead the designs for the Experimentation Platform used by employees of Badoo and Bumble. I conducted research, create prototypes and tested them.

As the solo designer of the Internal Tools team at the time, I lead the designs for the Experimentation Platform used by employees of Badoo and Bumble. I conducted research, create prototypes and tested them.

DeliveryAngels

Hackathon win 🏆

Empowering vulnerable people to shop for vital goods when Covid hit

Participated in the Hack from Home hackathon with the aim to find technology solutions to the COVID-19 pandemic. I lead the UX and presented the solution. My team was lucky enough to win a grant.

Coming soon
Coming soon
Platform relaunch

Connecting parents and private tutors

Part of the team that completely redesigned, crafted and shipped the new B2C experience in just six months. I worked on every step of the process, from initial workshop to decide the new experience, to prototyping and presenting to stakeholder, to finally collaborating with developers.

MyTutor

Hackathon win 🏆

Connecting vulnerable people to nearby volunteers when Covid hit

Participated in the Hack from Home hackathon with the aim to find technology solutions to the COVID-19 pandemic. I lead the UX and presented the solution. My team was lucky enough to win a grant.

Coming soon
Coming soon

DeliveryAngels

What people say about me

David

Software Engineer @ Bumble Inc

Working with Fernanda is an easy task, the communication is always fluid and we reached conclusions that benefit the end product, every time. It's hard to find a person who is open minded, that tries to understand all the different options, research multiple solutions and offers different ways to solve the problem. Fernanda was and will be a key person in every team she works.

Luis

Manager at Florence

Fer was welcoming and approachable at all times. During the time we worked together, I've seen her ambition and passion for design drive the development of quite a complex problem. She's curious and methodical and always goes one step further gathering enough information to come with the simplest solution to a problem. I can't recommend Fer enough to any team looking for a highly talented product designer!

Alessandra

Product Design Director at MyTutor

Fernanda and I didn't work together long, but from the beginning, I appreciated how proactive, transparent and collaborative she is. As I joined a new company, she quickly showed interest in working together and ironing out the details of a new product we were launching. I wish Fernanda all the best for the future and I hope our paths cross again.

WEB DESIGN

Designed & implemented new booking platform